The assignment was to create a regional brand that stands out from other tourist areas in Lapland and that attracts both domestic and international tourists. The branding work was carried out in a participatory and responsible manner. The branding work aimed to highlight the rugged and powerful nature and culture of the region in a bold, yet easily approachable way. Encounter the forces of nature - invites the traveler to an adventure that has not been fully covered. It consisted of the following measures: participatory branding work, message and story planning, visual identity renewal and its applications, website renewal and photo productions.
