Film & Photo

The Lapland Brand 2.0

Producing video and photography for Lapland’s renewed brand was an exciting project! At the heart of the new brand are people, culture, everyday life, work and of course nature, which ties everything together.

Lapland is the Land of the Spirited.

With a documentary approach the production chases lived-in and authentic feelings as well as genuine moments rather than scripted and polished imagery. The project was carried out in collaboration with the client, the Regional Council of Lapland, and the brand work’s creative & strategic partner Werklig.


Spirited People: Eemi Karila, Miki Kim – Miki Studio, Eleonora Alariesto, Laura Knuuti – Keloa Eyewear, Janne Kylmämaa, Pinja Paaso, Hannakaisa Lindqvist, Anna Kontu, Matti Virta, Pasi Jaakonaho, Ville Puominen, Anna Ruohonen, Tatu, Eetu & Jenna, Merja & Mira, Ville Vuorijoki, Dienh & Lauri.

Production

Producer  Miikka Hast

PhotographyJani Kärppä

Director & videography, edit Teemu Lahtinen

Videography & edit Matti Ollila

Production assistant Samuli Tianen

Casting & locations Kota Collective

Music Uutela Music

Brand strategy Werklig

AD Jan Rudkiewicz

Brand project manager Katariina Imporanta